BECOME A SPONSOR

CRUISIN' 53 2020 SPONSORSHIP OPPORTUNITIES

On June 8, 2019, our inaugural Cruisin' 53 was a resounding success, generating a high level of attendance and excitement. Between the car show, live music, our kids zone and all the great food onsite, we started one heck of a party up and down Van Dyke. Dan Nicholson, Vice President of Global Electrification, Controls, Software and Electronics for General Motors, led our parade of cars as Grand Marshal. Already the event is growing and we are thrilled for our second annual  Cruisin' 53 on June 6, 2020!

 

Cruisin' 53 is a joint effort by the Warren Community Foundation and the Center Line Independence Festival Foundation. 

 

Warren Community Foundation is a 501(c)(3) nonprofit dedicated to promoting the welfare of the City of Warren by coordinating, marketing and implementing events to raise money donated to charitable and educational organizations doing good works. Past causes include homelessness, opioid addiction, special needs inclusion and animal care, amongst others. Cruisin' 53 is a rare cruise in that 100% of the funds generated after costs are given back to the community.

 

The Center Line Independence Festival Foundation celebrates 80 years of traditional small town lifestyle in the city of Center Line. Through coordination with the city, each summer they put on a three day festival and acts in partnership with Cruisin' 53 which takes place on the Saturday of the festival.

 

Our sponsors gained access to thousands of people. From large entities like General Motors and Bank of America, to local businesses like Binson's Home Health Care and Joe Ballor Towing, to automotive players like Galeana's Van Dyke Dodge, the UAW, and Hamilton Chevrolet, a coalition was created and its members prominently featured.

 

Opportunities are available at all scale levels and we want to hear from you.  Let's start a conversation and find a package that is right for you! Contact Donna by filling out the form or using the contact information below.

Payment in full is required before logo placement in any print or online materials.

PRESENTING SPONSORSHIP (ONE AVAILABLE)                

$25,000

The highest level of support
Exclusive opportunity for naming rights

Name and logo on all printed materials
Name and logo on all materials at event
Name and logo on all media and marketing collateral
Opportunity to serve as broadcast spokesperson for publicity
Messaging on all media to promote sponsor initiatives
Company logo prominently displayed at all three locations
         - Cruisin’ 53 Headquarters (City Center Plaza - 10 and Van Dyke)
         - Warren City Hall
         - Warren Civic Center Library
Company logo on street banners placed two weeks before event

Company logo on Official Cruise Map

Inclusion at Cruisin’ 53 website and Facebook page
Prominent inclusion in Parade
Company logo on front of official T-shirt
Company logo prominently displayed in all local newspaper ads
Inclusion in car show goodie bags

**There are many creative activations we can help you produce and customize your needs.**

TURBOCHARGED SPONSORSHIP (ONE AVAILABLE)         

$10,000

Grand Marshal in Cruisin’ 53 Parade
Customized Banner on Car
Banner displayed at event locations
Company name and logo in media released
Opportunity to present trophies to car show winners
Opportunity to speak at car show award ceremony
Introduce a headlining band(s)

Company logo on Official Cruise Map (will be printed in local newspapers, on our website and Facebook pages as well as on A-frames placed on Van Dyke parade route)
Company logo on all official cruise promotional materials
Opportunity to be interviewed by local cable news
Inclusion at Cruisin’ 53 website and Facebook page
Company logo on one sleeve of official T-shirt
Company name and logo on cruise signage
Logo prominently displayed in all local newspaper ads
Inclusion in car show goodie bags

**There are many creative activations we can help you produce and customize your needs.**

SUPERCHARGED SPONSORSHIP                                      

$5,000

Company logo on all official cruise promotional materials
Co-marketing and permission to use Cruisin’ 53 logo on your event materials
Promotion of your private event on our website and Facebook page
Inclusion at Cruisin’ 53 website and Facebook page
Company name on cruise signage

Company logo on Official Cruise Map (will be printed in local newspapers, on our website and Facebook pages as well as on A-frames placed on Van Dyke parade route)
Logo included in all prominent local newspapers
Parade inclusion (up to three cars)

Inclusion in car show goodie bags

HIGH VOLTAGE SPONSORSHIP                                          

$2,500

Company logo on all official cruise promotional materials
Company logo on Official Cruise Map
(will be printed in local newspapers, on our website and Facebook pages as well as on A-frames placed on Van Dyke parade route)
Prominent placement on Official Cruise Map IF your company is located on
Parade Map
Inclusion in Car Show Goodie Bags
Parade inclusion (up to 2 cars)

FOUR CYLINDER SPONSORSHIP                                        

$1,000

Company logo on official cruise promotional materials
Inclusion at Cruisin' 53 website and Facebook page
Parade inclusion (one car)
Inclusion in car show goodie bags

FUEL EFFICIENT SPONSORSHIP                                            

$500

Company logo on official cruise promotional materials
Inclusion at Cruisin' 53 website and Facebook page

SPECIAL NAMING RIGHTS OPPORTUNITIES

OFFICIAL T-SHIRT SPONSORSHIP (ONE AVAILABLE)           

$5,000
Special placement on back of t-shirt under Cruisin’ 53 logo
Shirts to be sold at several merchandise tents
Opportunity to have logo on merchandise tents
Company logo on official promotional materials
Inclusion at Cruisin' 53 website and Facebook page
Logo included in all prominent local newspapers (if provided by deadlines)
Parade inclusion (one car)

ENTERTAINMENT SPONSORSHIP (ONE PER LOCATION)       

$1,000

Special Company Signage on Stage(s) – one location
Company logo on official promotional materials
Inclusion at Cruisin' 53 website and Facebook page
Logo included in all prominent local newspapers (if provided by deadlines)
Inclusion in car show goodie bags
Parade inclusion (one car)

MERCHANDISE BAG SPONSORSHIP (SOLD OUT)    

$1,000

Company logo prominently placed on bags
Company logo on official promotional materials
Inclusion at Cruisin' 53 website and Facebook page
Logo included in all prominent local newspapers (if provided by deadlines)

KIDS & FAMILY SPONSORSHIP (ONE PER LOCATION)          

$1,000

Company signage prominently displayed
Company logo on official promotional materials
Inclusion at Cruisin' 53 website and Facebook page
Logo included in all prominent local newspapers (if provided by deadlines)

CAR SHOW TROPHY SPONSORSHIP (SOLD OUT)       

$1,000

Company logo engraved on car show trophies
Recognition on stage as trophy sponsor during awards
Company logo on official promotional materials
Inclusion at Cruisin' 53 website and Facebook page
Logo included in all prominent local newspapers (if provided by deadlines)

IN-KIND SPONSORSHIP OPPORTUNITIES

Many of our sponsors are able to provide us with great products and services for sponsorship recognition. Examples would be gift cards for raffle, product for goodie bags, photography services during the event, volunteers in exchange for display table.

 

If you are interested in adding in-kind value to your cash sponsorship or providing a full in-kind sponsorship, please contact:

 

Donna Weatherby
donnaweatherby2@gmail.com;
(313) 510-8340

GET IN TOUCH.

Whether you have a question about registration, you are thinking about sponsoring, or any matter at all, we want to hear from you: the community. We look forward to answering your questions.

DONNA WEATHERBY

DIRECTOR OF MARKETING & SPECIAL EVENTS

313.510.8340

DONNAWEATHERBY2@GMAIL.COM

JOHN JOHNSON

PRINCIPAL CRUISIN' 53 ORGANIZER

586.214.9116

JOHNHJOHNSON1114@GMAIL.COM

COPYWRIGHT 2020

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