WE'VE GOT BIG PLANS FOR ALL CAR FANS.

CAR SHOW @ CITY CENTER PLAZA

COMMENCES AT 10:00AM

REGISTRATION FROM 9:00AM - 12:00PM

AWARDS CEREMONY AT 4:00PM

CAR PARADE BEGINNING @ CITY CENTER PLAZA

COMMENCES AT 12:00PM

SIMULTANEOUS CRUISE ALONG THE ROUTE

LED BY THE CENTER LINE 1926 FIRE TRUCK

FIREWORKS @ CENTER LINE FESTIVAL

COMMENCES AT DUSK

LIVE MUSIC! FOOD TRUCKS! FAMILY ACTIVITIES!

AT CRUISE HEADQUARTERS & CHECKPOINTS

MAKE SURE YOU COME HUNGRY.

We've hired some great eateries to to bring delicious options to Cruise Headquarters as well as Warren City Hall and Maybelle Library. And we're adding more to the list!

WARREN CITY HALL

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CRUISE HQ

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CRUISE HQ

BURNETT LIBRARY

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CRUISE HQ

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WARREN CITY HALL

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PARADE GRAND MARSHAL:

DAN NICHOLSON

Vice President of Global Electrification, Controls, Software and Electronics for General Motors

Dan Nicholson was appointed General Motors vice president, Global Electrification, Controls, Software and Electronics in January 2019. He is responsible for all electrified propulsion products including batteries and electric drive units.  He is also responsible for all electronic control systems and strategies, software and associated electronic hardware for all General Motors products globally.  Prior to that, Dan was General Motors vice president, Global Propulsion Systems.  In that role he was responsible for all propulsion products including engines, transmissions, fuel cells, electric drive units and batteries.

Nicholson began his General Motors career as a co-op student at Buick Motor Division in 1982.  He has an extensive background in product engineering at GM and has progressed through a series of leadership positions including director of controller integration, director of engine calibration, chief engineer for V-8 engines, managing director of GM Powertrain-Germany GmbH, executive director for global powertrain embedded controls, vice president of Global Quality and vice president of Global Powertrain.  

Nicholson earned a Bachelor of Science degree in mechanical engineering from General Motors Institute (now Kettering University), a Master of Science in mechanical engineering from Texas A&M University and a Master of Business Administration from Stanford University.

Nicholson is a registered professional engineer in the state of Michigan.  He is an SAE Fellow, president of the Engineering Society of Detroit, chair of the Trustees for the SAE Foundation, past president of FISITA and was recognized as a 2019 Automotive News All-Star.

“I am honored to serve as the first-ever Grand Marshal for this wonderful heritage event that unites two communities and car lovers everywhere.”

50'S AND 60'S HITS:

THE HIGHBALLS

THE BANDSHELL AT CITY CENTER PLAZA

1:00PM - 5:00PM

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AND DON'T MISS OUR FRIENDS AT A-TEAM DEEJAYING AT

WARREN CITY HALL!

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CENTER LINE INDEPENDENCE

FESTIVAL

Center Line Independence Festival is a celebration of over 80 years of traditional small town lifestyle in the Heart of Metro-Detroit. Our three day festival will have live bands, carnival, fireworks, food vendors, and craft vendors. Please visit our website, or click the button below, for the complete schedule of events and more information.

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WE'RE GETTING PRESS

READ ABOUT US IN

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By Norb Franz,  Apr 16, 2019

Car buffs, cruisers and gearheads will have a new location this June to gather and show their admiration for automobiles.

The first Center Line-Warren Car Cruise will be held June 8 on Van Dyke Avenue – the first official event of its kind on that road -- through the heart of both cities. Appropriately dubbed “Cruisin’ 53” to reflect the state highway number, the cruise route will stretch from Eight Mile Road to 14 Mile Road, with three official gathering points in between.

“People have said to me, ‘This is well overdue, we’re so excited, we can’t want to see a cruise on Van Dyke,’” said Donna Weatherby, spokeswoman for the cruise’s organizing committee that started in January to plan the event.

2020 DETAILS COMING SOON!

After the success of our inaugural year, we are thrilled to spice it up even more in our second year! New offerings are in the works and we need a little more time before we share our plans with you all. 

Rest assured, there will be plenty of fun for everyone in the family. At Cruisin' 53 2020 you can expect:

MORE CARS!

We will expand not just the number of participants in the car parade and car show, but create specialized opportunities to showcase different makes, models and car cultures. 

MORE FOOD!

You can count on additional vendors which means the hardest choice you'll have all day is deciding what to eat!

MORE LOCATIONS!

City Center Plaza will still serve as Cruise Headquarters, but we'll be expanding even further along Van Dyke and with some possible action on the side streets.

RUN WARREN 5K!

And in some exciting news, the Warren Community Foundation (who serves as principal organizer of Cruisin' 53) will be combining the day with another of our popular events, the Run Warren 5K! With an accredited course from the United States Track and Field Association, this run is professionally monitored by Eastside Racing Company and has raised thousands of dollars for the community since it's inception. Learn more about last year's run here.

BECOME A 2021 SPONSOR

Sponsorship for the 2021 cruise is open and our diverse packages our now available!

Our inaugural cruise in 2019 was a huge success with much attention coming from the communities of Warren and Center Line as well as car lovers from all over our state. This is a prime opportunity for your business to gain personalized and direct access to an eager crowd in the thousands.

For full information on sponsorship opportunities, please visit our Sponsorship page.

PLEASE CONTACT:

DONNA WEATHERBY

DIRECTOR OF MARKETING & SPECIAL EVENTS

313.510.8340

DONNAWEATHERBY2@GMAIL.COM

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THANK YOU TO OUR

2019 SPONSORS.

An undertaking like this cruise requires allies and partners to make it a reality. We are grateful to these organizations for their support. If you have interest in becoming a sponsor, click the button to learn more.

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SPONSORSHIP PACKAGES

SPECIAL NAMING PACKAGES

OFFICIAL T-SHIRT SPONSORSHIP (ONE AVAILABLE) $5,000

Special placement on back of t-shirt under Cruisin’ 53 logo


Shirts to be sold at several merchandise tents


Opportunity to have logo on merchandise tents


Company logo on official promotional materials


Inclusion at Cruisin' 53 website and Facebook page


Logo included in all prominent local newspapers

Parade inclusion (one car)

MERCHANDISE BAG SPONSORSHIP (ONE AVAILABLE) $1,000

Company logo prominently placed on bags


Company logo on official promotional materials


Inclusion at Cruisin' 53 website and Facebook page


Logo included in all prominent local newspapers

CAR SHOW TROPHY SPONSORSHIP (ONE AVAILABLE) $1,000

Company logo engraved on car show trophies


Recognition on stage as trophy sponsor during awards


Company logo on official promotional materials


Inclusion at Cruisin' 53 website and Facebook page


Logo included in all prominent local newspapers

ENTERTAINMENT SPONSORSHIP (ONE PER LOCATION) $1,000

Special Company Signage on Stage(s) – one location


Company logo on official promotional materials


Inclusion at Cruisin' 53 website and Facebook page


Logo included in all prominent local newspapers

Inclusion in car show goodie bags


Parade inclusion (one car)

KIDS & FAMILY SPONSORSHIP (ONE AVAILABLE) $1,000

Company signage prominently displayed


Company logo on official promotional materials


Inclusion at Cruisin' 53 website and Facebook page


Logo included in all prominent local newspapers

IN-KIND CONTRIBUTIONS

FOUR CYLINDER SPONSORSHIP                                        

$1,000

Company logo on official cruise promotional materials
Inclusion at Cruisin' 53 website and Facebook page
Parade inclusion (one car)
Inclusion in car show goodie bags

SUPERCHARGED SPONSORSHIP                                      

$5,000

Company logo on all official cruise promotional materials
Co-marketing and permission to use Cruisin’ 53 logo on your event materials
Promotion of your private event on our website and Facebook page
Inclusion at Cruisin’ 53 website and Facebook page
Company name on cruise signage

Company logo on Official Cruise Map (will be printed in local newspapers, on our website and Facebook pages as well as on A-frames placed on Van Dyke parade route)
Logo included in all prominent local newspapers
Parade inclusion (up to three cars)

Inclusion in car show goodie bags

TURBOCHARGED SPONSORSHIP (ONE AVAILABLE)       

$10,000

Grand Marshal in Cruisin’ 53 Parade
Customized Banner on Car
Banner displayed at event locations
Company name and logo in media released
Opportunity to present trophies to car show winners
Opportunity to speak at car show award ceremony
Introduce a headlining band(s)

Company logo on Official Cruise Map (will be printed in local newspapers, on our website and Facebook pages as well as on A-frames placed on Van Dyke parade route)
Company logo on all official cruise promotional materials
Opportunity to be interviewed by local cable news
Inclusion at Cruisin’ 53 website and Facebook page
Company logo on one sleeve of official T-shirt
Company name and logo on cruise signage
Company logo prominently displayed in newspaper ads
Inclusion in car show goodie bags

**There are many creative activations we can help you produce and customize your needs.**

PRESENTING SPONSORSHIP (ONE AVAILABLE)              

$25,000

The highest level of support
Exclusive opportunity for naming rights

Name and logo on all printed materials
Name and logo on all materials at event
Name and logo on all media and marketing collateral
Opportunity to serve as broadcast spokesperson for publicity
Messaging on all media to promote sponsor initiatives
Company logo prominently displayed at all three locations
         - Cruisin’ 53 Headquarters (City Center Plaza)
         - Warren City Hall
         - Warren Civic Center Library
Company logo on street banners placed two weeks before event

Company logo on Official Cruise Map

Inclusion at Cruisin’ 53 website and Facebook page
Prominent inclusion in Parade
Company logo on front of official T-shirt
Company logo prominently displayed in newspaper ads
Inclusion in car show goodie bags

**There are many creative activations we can help you produce and customize your needs.**

HIGH VOLTAGE SPONSORSHIP                                          

$2,500

Company logo on all official cruise promotional materials
Company logo on Official Cruise Map (will be printed in local newspapers, on our website and Facebook pages as well as on A-frames placed on Van Dyke parade route)
Prominent placement on Official Cruise Map IF your company is located on
Parade Map
Inclusion in Car Show Goodie Bags
Parade inclusion (up to 2 cars)

FUEL EFFICIENT SPONSORSHIP                                         

$500

Company logo on official cruise promotional materials
Inclusion at Cruisin' 53 website and Facebook page