SATURDAY, JUNE 5, 2021

warren updated.png
Document-3.png
dda.png
TradeMark-Final_C53.png
WACC.png
wcf.png

PROUDLY PRESENTED BY:

CORPORATE SPONSORS

gm.png
dana.png
partners.png
asce_macomb_logo_hz2_fc_rgb_300 (1).png
universal shopping center.png
dte.png

SPONSORS

PFP Logo 6.19.2020 (002).png
hamilton chevrolet.png
the protean corp.png
CG.png
Bronco Printing Company.png
ed rinke chevrolet buick.png
mac freight.png
Nickel and Saph.png
flagstar.png
cruisin media.png
level one.png

THE 2021 CRUISE IS ON!

SAVE THE DATE.

We are happy to report that our 2nd Annual Cruisin' 53 is scheduled for Saturday, June 5, 2021! After the disappointment of having to cancel our 2020 cruise due to the pandemic, we feel that with the arrival of the vaccines we can start planning this beloved and anticipated outdoor event.

Rest assured we will fully be following COVID-19 safety protocols and will keep abreast of recommendations from health officials as time progresses. Those recommendations will dictate exactly what shape Cruisin' 53 will take, but we will absolutely hold a car show and parade. Vehicle registration for the car show is now open
here.

Also taking place on June 5, the 4th Annual Run Warren 5K! The morning of the cruise we will hold the 5K starting at Warren City Hall with the course plotted through the surrounding neighborhood. Please
click here for more information on the first leg of our exciting day's events.

cruis news.png

We are thankful for our friends at Cruis' News for their support.

 

All car lovers should visit their site for must-know information!

hamilton chevrolet.png
binson's.png

CHECK OUT OUR AD IN MICHIGAN FUN MAGAZINE!

CLICK ON THE COVER TO EXPLORE.

89BECD978743418BA1591430AC4589A7.jpg

BECOME A 2021 SPONSOR

Sponsorship for the 2021 cruise is open and our diverse packages our now available!

Our inaugural cruise in 2019 was a huge success with much attention coming from the communities of Warren and Center Line as well as car lovers from all over our state. This is a prime opportunity for your business to gain personalized and direct access to an eager crowd in the thousands.

For full information on sponsorship opportunities, please visit our Sponsorship page.

PLEASE CONTACT:

DONNA WEATHERBY

DIRECTOR OF MARKETING & SPECIAL EVENTS

313.510.8340

DONNAWEATHERBY2@GMAIL.COM

TradeMark-Final_C53.png

SPONSORSHIP PACKAGES

SPECIAL NAMING PACKAGES

OFFICIAL T-SHIRT SPONSORSHIP (ONE AVAILABLE) $5,000

Special placement on back of t-shirt under Cruisin’ 53 logo


Shirts to be sold at several merchandise tents


Opportunity to have logo on merchandise tents


Company logo on official promotional materials


Inclusion at Cruisin' 53 website and Facebook page


Logo included in all prominent local newspapers

Parade inclusion (one car)

MERCHANDISE BAG SPONSORSHIP (ONE AVAILABLE) $1,000

Company logo prominently placed on bags


Company logo on official promotional materials


Inclusion at Cruisin' 53 website and Facebook page


Logo included in all prominent local newspapers

CAR SHOW TROPHY SPONSORSHIP (ONE AVAILABLE) $1,000

Company logo engraved on car show trophies


Recognition on stage as trophy sponsor during awards


Company logo on official promotional materials


Inclusion at Cruisin' 53 website and Facebook page


Logo included in all prominent local newspapers

ENTERTAINMENT SPONSORSHIP (ONE PER LOCATION) $1,000

Special Company Signage on Stage(s) – one location


Company logo on official promotional materials


Inclusion at Cruisin' 53 website and Facebook page


Logo included in all prominent local newspapers

Inclusion in car show goodie bags


Parade inclusion (one car)

KIDS & FAMILY SPONSORSHIP (ONE AVAILABLE) $1,000

Company signage prominently displayed


Company logo on official promotional materials


Inclusion at Cruisin' 53 website and Facebook page


Logo included in all prominent local newspapers

IN-KIND CONTRIBUTIONS

PRESENTING SPONSORSHIP (ONE AVAILABLE)              

$25,000

The highest level of support
Exclusive opportunity for naming rights

Name and logo on all printed materials
Name and logo on all materials at event
Name and logo on all media and marketing collateral
Opportunity to serve as broadcast spokesperson for publicity
Messaging on all media to promote sponsor initiatives
Company logo prominently displayed at all three locations
         - Cruisin’ 53 Headquarters (City Center Plaza)
         - Warren City Hall
         - Warren Civic Center Library
Company logo on street banners placed two weeks before event

Company logo on Official Cruise Map

Inclusion at Cruisin’ 53 website and Facebook page
Prominent inclusion in Parade
Company logo on front of official T-shirt
Company logo prominently displayed in newspaper ads
Inclusion in car show goodie bags

**There are many creative activations we can help you produce and customize your needs.**

TURBOCHARGED SPONSORSHIP (ONE AVAILABLE)       

$10,000

Grand Marshal in Cruisin’ 53 Parade
Customized Banner on Car
Banner displayed at event locations
Company name and logo in media released
Opportunity to present trophies to car show winners
Opportunity to speak at car show award ceremony
Introduce a headlining band(s)

Company logo on Official Cruise Map (will be printed in local newspapers, on our website and Facebook pages as well as on A-frames placed on Van Dyke parade route)
Company logo on all official cruise promotional materials
Opportunity to be interviewed by local cable news
Inclusion at Cruisin’ 53 website and Facebook page
Company logo on one sleeve of official T-shirt
Company name and logo on cruise signage
Company logo prominently displayed in newspaper ads
Inclusion in car show goodie bags

**There are many creative activations we can help you produce and customize your needs.**

SUPERCHARGED SPONSORSHIP                                      

$5,000

Company logo on all official cruise promotional materials
Co-marketing and permission to use Cruisin’ 53 logo on your event materials
Promotion of your private event on our website and Facebook page
Inclusion at Cruisin’ 53 website and Facebook page
Company name on cruise signage

Company logo on Official Cruise Map (will be printed in local newspapers, on our website and Facebook pages as well as on A-frames placed on Van Dyke parade route)
Logo included in all prominent local newspapers
Parade inclusion (up to three cars)

Inclusion in car show goodie bags

HIGH VOLTAGE SPONSORSHIP                                          

$2,500

Company logo on all official cruise promotional materials
Company logo on Official Cruise Map (will be printed in local newspapers, on our website and Facebook pages as well as on A-frames placed on Van Dyke parade route)
Prominent placement on Official Cruise Map IF your company is located on
Parade Map
Inclusion in Car Show Goodie Bags
Parade inclusion (up to 2 cars)

FOUR CYLINDER SPONSORSHIP                                        

$1,000

Company logo on official cruise promotional materials
Inclusion at Cruisin' 53 website and Facebook page
Parade inclusion (one car)
Inclusion in car show goodie bags

FUEL EFFICIENT SPONSORSHIP                                         

$500

Company logo on official cruise promotional materials
Inclusion at Cruisin' 53 website and Facebook page

RUN WARREN PNG.png

LOOKING FOR SOMETHING DIFFERENT?

SPONSOR THE RUN WARREN 5K!

We have several sponsorship packages available for the 4th Annual Run Warren 5K. Running events are a great opportunity to visibility for your company or organization within the fitness community, school communities and be featured prominently outside Warren City Hall. Visit the website for full details!

clif.jpg
HiResCLIF.png

CENTER LINE INDEPENDENCE FESTIVAL

JUNE 4 - JUNE 6, 2021

FIREWORKS!

JUNE 5 AT DUSK

BANDS - BEER TENT - FOOD TRUCKS - FAMILY FUN

For Festival information contact: Shawn Massaria
smassaria@centerline.gov - 586.757.1610

On behalf of the Warren Community Foundation and the communities of Warren and Center Line, we cordially invite you to the Cruisin' 53 car cruise! Our founders have years of experience organizing cruises throughout Southeast Michigan and are thrilled to bring this exciting event to the community. With multitudes of beautiful and unique cars lining Van Dyke/M-53, great food and drink, rockin' live music and more planned, Cruisin' 53 is quickly becoming a beloved annual party.

The purpose of the cruise in addition to quality of life for the residents of Warren and Center Line is to raise revenue for local community investment in the two communities.This is a joint effort between the City of Center Line and the City of Warren with the proceeds of the event being distributed equally through the Warren Community Foundation and the Center Line Festival Foundation.

The day is packed with fun activities! Van Dyke will be alive, from Cruise Headquarters at City Center Plaza (formerly known as Essco Square) to our hotspots at Warren City Hall and Maybelle Burnett Library, with food trucks, games, family fun, music, and the main attraction, the car show and parade featuring sleek, historic and customized cars of all shapes and sizes! Concurrently, the Center Line Independence Festival will be in full swing! Awards for the car show will be presented at 4:00pm and the cruisers are encouraged to hang into the night, though make sure to stop by the festival for fireworks at dusk!

OFFICIAL CRUISE ROUTE

 

Map-horiz.png

WE'VE GOT YOUR WHOLE DAY COVERED!

FULL SCHEDULE OF EVENTS

RUN WARREN PNG.png

THE 4TH ANNUAL RUN WARREN 5K

WARREN CITY SQUARE

1 CITY SQUARE, WARREN, MI 48093

 

This 5K promotes health and fitness for the whole family and raises money for underserved groups. This year we have blended it with the cruise as our morning programming! The course is certified by the United States Association of Track and Field and offers separate competitive categories from teens to people in their 80s! For those who are looking for a slower pace, we hold a Senior Walk around City Square and a Kids Fun - Run where kids can run wild in a safe environment. A t-shirt, medal and snacks are provided with the cost of registration.

8:00 AM

CHECK-IN/DAY OF REGISTRATION OPENS

8:30 AM

GROUP WARM-UP

9:00 AM

5K, SENIOR WALK AND KIDS FUN-RUN

 

5K ADULT: $25

5K STUDENT: $10

SENIOR WALK & KIDS FUN-RUN: $5

 

Center Line High School Athletics.jpg
cousino.png
mott.png

A prize of $1K will be awarded to the athletic department of the area high school that has the most pledged support! That means each runner that is a student, alum, parent, faculty member, etc will contribute one point towards the total.

The winners of the $1K prize an the Mayor's Cup over the last three years were:

2019: Center Line High School

2018: De La Salle High School

2017: Regina High School 

eastside.png

Monitoring of the race will be provided by Eastside Racing Company, which has served the Detroit Metropolitan Area for 30 years. Each runner will be given an electronic chip that will measure the distance traveled and the time it took. Results will available shortly thereafter on their website.

TradeMark-Final_C53.png

CAR SHOW &

CAR PARADE @

CRUISE HQ

CITY CENTER PLAZA

25005 VAN DYKE AVE., CENTER LINE, MI 48015

 

The main event! Van Dyke was alive with activity during our inaugural year and now we're bigger and better. Food, live music and of course, cars of all shapes and sizes! Gearheads can set up their chairs and talk shop while other attendees can enjoy the visual splendor of the car show. Add a parade and some prize money and you've got a banner summer day for Warren and Center Line. And it's all to benefit the community. Between the the registration fees and our sponsor contributions, we are the rare cruise that raises thousands for local nonprofits and groups.

10:00 AM

CHECK-IN/DAY-OF-REGISTRATION OPENS

Our check-in table will be set up in a prominent location at headquarters for ease of access. All online registrants will be assigned a parking spot upon arrival and must check-in at the desk after parking to receive their number tag for the judges and their car plaque. If you arrive with a car unregistered, you will follow the same protocol and pay at the desk ($5 additional charged, $25 total).

12:00PM

CAR PARADE ON ROUTE ALONG VAN DYKE

Starting at 11:30am, our staff will begin lining up all cruise participants within City Center Plaza for the commencement of the car parade at noon. The Grand Marshall and police vehicles will lead the parade northbound on Van Dyke with the official turnaround at 14 Mile Road. After the turnaround, cruises can remain on the route for as long as they'd like before returning to their parking spot at headquarters.

4:00 PM

AWARDS CEREMONY

Cash prizes and certificates will be awarded in both Stock and Modified categories and one overall Best in Show. The judges will make their way through all entries at the close of registration (12:00pm) and use the same rubric. Scoring is a point-based system in five areas: body, engine, interior, paint and wheels/tires.

 

LIVE TUNES

BANDS TBD

The bands will be set up on a large stage. Some seating provided, but lawn chairs are encouraged!

 

HOW MUCH PRIZE MONEY IS AWARDED?

Three placements and prizes will be awarded to cars in both Stock and Modified entrance pools.

FIRST PLACE: $100

SECOND PLACE: $50

THIRD PLACE: $25

OVERALL BEST IN SHOW (ONLY ONE): $150

 

HiResCLIF.png

CENTER LINE

INDEPDENDENCE FESTIVAL

MEMORIAL PARK

25355 LAWRENCE AVE, CENTER LINE, MI 48015

 

Center Line Independence Festival is a celebration of over 80 years of traditional small town lifestyle in the Heart of Metro-Detroit. The city of Center Line goes all out for this beloved annual party. The three day festival will have live bands, carnival, fireworks, food vendors, and craft vendors. The highlight of the Saturday schedule is an extensive fireworks show. Please visit the website for the complete schedule of events and more information.

FIREWORKS BEGIN AT DUSK

THANK YOU TO OUR

2019 SPONSORS.

An undertaking like this cruise requires allies and partners to make it a reality. We are grateful to these organizations for their support. If you have interest in becoming a sponsor, click the button to learn more.

gm.png
galeana new.png
hamilton chevrolet.png
Joe Ballor Towing Logo.png
binson's.png
prestige logo.png
bankofamerica.png
ed rinke chevrolet buick.png
simple palate.png
Nickel and Saph.png
asce_macomb_logo_hz2_fc_rgb_300 (1).png
CG.png
macomb daily 2.png
lipari.png
mac freight.png
the protean corp.png
golling toyota.png

GET IN TOUCH.

Whether you have a question about registration, you are thinking about sponsoring, or any matter at all, we want to hear from you: the community. We look forward to answering your questions.

DONNA WEATHERBY

DIRECTOR OF MARKETING & SPECIAL EVENTS

313.510.8340

DONNAWEATHERBY2@GMAIL.COM

JOHN JOHNSON

PRINCIPAL CRUISIN' 53 ORGANIZER

586.214.9116

JOHNHJOHNSON1114@GMAIL.COM