BECOME A 2021 SPONSOR

Sponsorship for the 2021 cruise is open and our diverse packages our now available!

​

Our inaugural cruise in 2019 was a huge success with much attention coming from the communities of Warren and Center Line as well as car lovers from all over our state. This is a prime opportunity for your business to gain personalized and direct access to an eager crowd in the thousands.

​

For full information on sponsorship opportunities, please visit our Sponsorship page.

PLEASE CONTACT:

​

DONNA WEATHERBY

DIRECTOR OF MARKETING & SPECIAL EVENTS

313.510.8340

PRESENTING SPONSORSHIP (ONE AVAILABLE)              

$25,000

The highest level of support
Exclusive opportunity for naming rights

Name and logo on all printed materials
Name and logo on all materials at event
Name and logo on all media and marketing collateral
Opportunity to serve as broadcast spokesperson for publicity
Messaging on all media to promote sponsor initiatives
Company logo prominently displayed at all three locations
         - Cruisin’ 53 Headquarters (City Center Plaza)
         - Warren City Hall
         - Warren Civic Center Library
Company logo on street banners placed two weeks before event

Company logo on Official Cruise Map

Inclusion at Cruisin’ 53 website and Facebook page
Prominent inclusion in Parade
Company logo on front of official T-shirt
Company logo prominently displayed in newspaper ads
Inclusion in car show goodie bags

**There are many creative activations we can help you produce and customize your needs.**

TURBOCHARGED SPONSORSHIP (ONE AVAILABLE)       

$10,000

Grand Marshal in Cruisin’ 53 Parade
Customized Banner on Car
Banner displayed at event locations
Company name and logo in media released
Opportunity to present trophies to car show winners
Opportunity to speak at car show award ceremony
Introduce a headlining band(s)

Company logo on Official Cruise Map (will be printed in local newspapers, on our website and Facebook pages as well as on A-frames placed on Van Dyke parade route)
Company logo on all official cruise promotional materials
Opportunity to be interviewed by local cable news
Inclusion at Cruisin’ 53 website and Facebook page
Company logo on one sleeve of official T-shirt
Company name and logo on cruise signage
Company logo prominently displayed in newspaper ads
Inclusion in car show goodie bags

**There are many creative activations we can help you produce and customize your needs.**

SUPERCHARGED SPONSORSHIP                                      

$5,000

Company logo on all official cruise promotional materials
Co-marketing and permission to use Cruisin’ 53 logo on your event materials
Promotion of your private event on our website and Facebook page
Inclusion at Cruisin’ 53 website and Facebook page
Company name on cruise signage

Company logo on Official Cruise Map (will be printed in local newspapers, on our website and Facebook pages as well as on A-frames placed on Van Dyke parade route)
Logo included in all prominent local newspapers
Parade inclusion (up to three cars)
Inclusion in car show goodie bags

HIGH VOLTAGE SPONSORSHIP                                          

$2,500

Company logo on all official cruise promotional materials
Company logo on Official Cruise Map (will be printed in local newspapers, on our website and Facebook pages as well as on A-frames placed on Van Dyke parade route)
Prominent placement on Official Cruise Map IF your company is located on
Parade Map
Inclusion in Car Show Goodie Bags
Parade inclusion (up to 2 cars)

FOUR CYLINDER SPONSORSHIP                                        

$1,000

Company logo on official cruise promotional materials
Inclusion at Cruisin' 53 website and Facebook page
Parade inclusion (one car)
Inclusion in car show goodie bags

FUEL EFFICIENT SPONSORSHIP                                         

$500

Company logo on official cruise promotional materials
Inclusion at Cruisin' 53 website and Facebook page

LOOKING FOR SOMETHING DIFFERENT?

SPONSOR THE RUN WARREN 5K!

We have several sponsorship packages available for the 4th Annual Run Warren 5K. Running events are a great opportunity to visibility for your company or organization within the fitness community, school communities and be featured prominently outside Warren City Hall. Visit the website for full details!

On behalf of the Warren Community Foundation and the communities of Warren and Center Line, we cordially invite you to the Cruisin' 53 car cruise! Our founders have years of experience organizing cruises throughout Southeast Michigan and are thrilled to bring this exciting event to the community. With multitudes of beautiful and unique cars lining Van Dyke/M-53, great food and drink, rockin' live music and more planned, Cruisin' 53 is quickly becoming a beloved annual party.

​

The purpose of the cruise in addition to quality of life for the residents of Warren and Center Line is to raise revenue for local community investment in the two communities.This is a joint effort between the City of Center Line and the City of Warren with the proceeds of the event being distributed equally through the Warren Community Foundation and the Center Line Festival Foundation.

​

The day is packed with fun activities! Van Dyke will be alive, from Cruise Headquarters at City Center Plaza (formerly known as Essco Square) to our hotspots at Warren City Hall and Maybelle Burnett Library, with food trucks, games, family fun, music, and the main attraction, the car show and parade featuring sleek, historic and customized cars of all shapes and sizes! Concurrently, the Center Line Independence Festival will be in full swing! Awards for the car show will be presented at 4:00pm and the cruisers are encouraged to hang into the night, though make sure to stop by the festival for fireworks at dusk!

OFFICIAL CRUISE ROUTE

8:00 AM

CHECK-IN/DAY OF REGISTRATION OPENS

​

8:30 AM

GROUP WARM-UP

​

9:00 AM

5K, SENIOR WALK AND KIDS FUN-RUN

5K ADULT: $25

5K STUDENT: $10

SENIOR WALK & KIDS FUN-RUN: $5

Monitoring of the race will be provided by Eastside Racing Company, which has served the Detroit Metropolitan Area for 30 years. Each runner will be given an electronic chip that will measure the distance traveled and the time it took. Results will available shortly thereafter on their website.

10:00 AM

CHECK-IN/DAY-OF-REGISTRATION OPENS

Our check-in table will be set up in a prominent location at headquarters for ease of access. All online registrants will be assigned a parking spot upon arrival and must check-in at the desk after parking to receive their number tag for the judges and their car plaque. If you arrive with a car unregistered, you will follow the same protocol and pay at the desk ($5 additional charged, $25 total).

​

12:00PM

CAR PARADE ON ROUTE ALONG VAN DYKE

Starting at 11:30am, our staff will begin lining up all cruise participants within City Center Plaza for the commencement of the car parade at noon. The Grand Marshall and police vehicles will lead the parade northbound on Van Dyke with the official turnaround at 14 Mile Road. After the turnaround, cruises can remain on the route for as long as they'd like before returning to their parking spot at headquarters.

​

4:00 PM

AWARDS CEREMONY

Cash prizes and certificates will be awarded in both Stock and Modified categories and one overall Best in Show. The judges will make their way through all entries at the close of registration (12:00pm) and use the same rubric. Scoring is a point-based system in five areas: body, engine, interior, paint and wheels/tires.

HOW MUCH PRIZE MONEY IS AWARDED?

Three placements and prizes will be awarded to cars in both Stock and Modified entrance pools.

​

FIRST PLACE: $100

SECOND PLACE: $50

THIRD PLACE: $25

OVERALL BEST IN SHOW (ONLY ONE): $150