SATURDAY, JUNE 5, 2021
PROUDLY PRESENTED BY:
THE 2021 CRUISE IS ON!
SAVE THE DATE.
We are happy to report that our 2nd Annual Cruisin' 53 is scheduled for Saturday, June 5, 2021! After the disappointment of having to cancel our 2020 cruise due to the pandemic, we feel that with the arrival of the vaccines we can start planning this beloved and anticipated outdoor event.
Rest assured we will fully be following COVID-19 safety protocols and will keep abreast of recommendations from health officials as time progresses. Those recommendations will dictate exactly what shape Cruisin' 53 will take, but we will absolutely hold a car show and parade. Check back on this site at a later date for car registration and vendor information.
Also taking place on June 5, the 4th Annual Run Warren 5K! The morning of the cruise we will hold the 5K starting at Warren City Hall with the course plotted through the surrounding neighborhood. Please click here for more information on the first leg of our exciting day's events.
We are thankful for our friends at Cruis' News for their support.
All car lovers should visit their site for must-know information!
BECOME A 2021 SPONSOR
Sponsorship for the 2021 cruise is open and our diverse packages our now available!
Our inaugural cruise in 2019 was a huge success with much attention coming from the communities of Warren and Center Line as well as car lovers from all over our state. This is a prime opportunity for your business to gain personalized and direct access to an eager crowd in the thousands.
For full information on sponsorship opportunities, please visit our Sponsorship page.
PLEASE CONTACT:
DONNA WEATHERBY
DIRECTOR OF MARKETING & SPECIAL EVENTS
313.510.8340
SPECIAL NAMING PACKAGES
IN-KIND CONTRIBUTIONS
PRESENTING SPONSORSHIP (ONE AVAILABLE)
$25,000
The highest level of support
Exclusive opportunity for naming rights
Name and logo on all printed materials
Name and logo on all materials at event
Name and logo on all media and marketing collateral
Opportunity to serve as broadcast spokesperson for publicity
Messaging on all media to promote sponsor initiatives
Company logo prominently displayed at all three locations
- Cruisin’ 53 Headquarters (City Center Plaza)
- Warren City Hall
- Warren Civic Center Library
Company logo on street banners placed two weeks before event
Company logo on Official Cruise Map
Inclusion at Cruisin’ 53 website and Facebook page
Prominent inclusion in Parade
Company logo on front of official T-shirt
Company logo prominently displayed in newspaper ads
Inclusion in car show goodie bags
**There are many creative activations we can help you produce and customize your needs.**
TURBOCHARGED SPONSORSHIP (ONE AVAILABLE)
$10,000
Grand Marshal in Cruisin’ 53 Parade
Customized Banner on Car
Banner displayed at event locations
Company name and logo in media released
Opportunity to present trophies to car show winners
Opportunity to speak at car show award ceremony
Introduce a headlining band(s)
Company logo on Official Cruise Map (will be printed in local newspapers, on our website and Facebook pages as well as on A-frames placed on Van Dyke parade route)
Company logo on all official cruise promotional materials
Opportunity to be interviewed by local cable news
Inclusion at Cruisin’ 53 website and Facebook page
Company logo on one sleeve of official T-shirt
Company name and logo on cruise signage
Company logo prominently displayed in newspaper ads
Inclusion in car show goodie bags
**There are many creative activations we can help you produce and customize your needs.**
SUPERCHARGED SPONSORSHIP
$5,000
Company logo on all official cruise promotional materials
Co-marketing and permission to use Cruisin’ 53 logo on your event materials
Promotion of your private event on our website and Facebook page
Inclusion at Cruisin’ 53 website and Facebook page
Company name on cruise signage
Company logo on Official Cruise Map (will be printed in local newspapers, on our website and Facebook pages as well as on A-frames placed on Van Dyke parade route)
Logo included in all prominent local newspapers
Parade inclusion (up to three cars)
Inclusion in car show goodie bags
HIGH VOLTAGE SPONSORSHIP
$2,500
Company logo on all official cruise promotional materials
Company logo on Official Cruise Map (will be printed in local newspapers, on our website and Facebook pages as well as on A-frames placed on Van Dyke parade route)
Prominent placement on Official Cruise Map IF your company is located on
Parade Map
Inclusion in Car Show Goodie Bags
Parade inclusion (up to 2 cars)
FOUR CYLINDER SPONSORSHIP
$1,000
Company logo on official cruise promotional materials
Inclusion at Cruisin' 53 website and Facebook page
Parade inclusion (one car)
Inclusion in car show goodie bags
FUEL EFFICIENT SPONSORSHIP
$500
Company logo on official cruise promotional materials
Inclusion at Cruisin' 53 website and Facebook page
LOOKING FOR SOMETHING DIFFERENT?
SPONSOR THE RUN WARREN 5K!
We have several sponsorship packages available for the 4th Annual Run Warren 5K. Running events are a great opportunity to visibility for your company or organization within the fitness community, school communities and be featured prominently outside Warren City Hall. Visit the website for full details!
On behalf of the Warren Community Foundation and the communities of Warren and Center Line, we cordially invite you to the Cruisin' 53 car cruise! Our founders have years of experience organizing cruises throughout Southeast Michigan and are thrilled to bring this exciting event to the community. With multitudes of beautiful and unique cars lining Van Dyke/M-53, great food and drink, rockin' live music and more planned, Cruisin' 53 is quickly becoming a beloved annual party.
The purpose of the cruise in addition to quality of life for the residents of Warren and Center Line is to raise revenue for local community investment in the two communities.This is a joint effort between the City of Center Line and the City of Warren with the proceeds of the event being distributed equally through the Warren Community Foundation and the Center Line Festival Foundation.
The day is packed with fun activities! Van Dyke will be alive, from Cruise Headquarters at City Center Plaza (formerly known as Essco Square) to our hotspots at Warren City Hall and Maybelle Burnett Library, with food trucks, games, family fun, music, and the main attraction, the car show and parade featuring sleek, historic and customized cars of all shapes and sizes! Concurrently, the Center Line Independence Festival will be in full swing! Awards for the car show will be presented at 4:00pm and the cruisers are encouraged to hang into the night, though make sure to stop by the festival for fireworks at dusk!
OFFICIAL CRUISE ROUTE
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WE'VE GOT YOUR WHOLE DAY COVERED!
FULL SCHEDULE OF EVENTS
8:00 AM
CHECK-IN/DAY OF REGISTRATION OPENS
8:30 AM
GROUP WARM-UP
9:00 AM
5K, SENIOR WALK AND KIDS FUN-RUN
5K ADULT: $25
5K STUDENT: $10
SENIOR WALK & KIDS FUN-RUN: $5
A prize of $1K will be awarded to the athletic department of the area high school that has the most pledged support! That means each runner that is a student, alum, parent, faculty member, etc will contribute one point towards the total.
The winners of the $1K prize an the Mayor's Cup over the last three years were:
2019: Center Line High School
2018: De La Salle High School
2017: Regina High School
Monitoring of the race will be provided by Eastside Racing Company, which has served the Detroit Metropolitan Area for 30 years. Each runner will be given an electronic chip that will measure the distance traveled and the time it took. Results will available shortly thereafter on their website.
10:00 AM
CHECK-IN/DAY-OF-REGISTRATION OPENS
Our check-in table will be set up in a prominent location at headquarters for ease of access. All online registrants will be assigned a parking spot upon arrival and must check-in at the desk after parking to receive their number tag for the judges and their car plaque. If you arrive with a car unregistered, you will follow the same protocol and pay at the desk ($5 additional charged, $25 total).
12:00PM
CAR PARADE ON ROUTE ALONG VAN DYKE
Starting at 11:30am, our staff will begin lining up all cruise participants within City Center Plaza for the commencement of the car parade at noon. The Grand Marshall and police vehicles will lead the parade northbound on Van Dyke with the official turnaround at 14 Mile Road. After the turnaround, cruises can remain on the route for as long as they'd like before returning to their parking spot at headquarters.
4:00 PM
AWARDS CEREMONY
Cash prizes and certificates will be awarded in both Stock and Modified categories and one overall Best in Show. The judges will make their way through all entries at the close of registration (12:00pm) and use the same rubric. Scoring is a point-based system in five areas: body, engine, interior, paint and wheels/tires.
MAKE SURE TO COME HUNGRY!
While we're not able to announce our food vendors just quite yet, rest assured we will have plenty of grub from hot dogs and chips to more upscale and artisan options.
LIVE TUNES
TBD
12:00PM - 2:00PM
TBD
2:30PM - 4:30PM
The bands will be set up on a large stage. Some seating provided, but lawn chairs are encouraged!
HOW MUCH PRIZE MONEY IS AWARDED?
Three placements and prizes will be awarded to cars in both Stock and Modified entrance pools.
FIRST PLACE: $100
SECOND PLACE: $50
THIRD PLACE: $25
OVERALL BEST IN SHOW (ONLY ONE): $150
THANK YOU TO OUR
2019 SPONSORS.
An undertaking like this cruise requires allies and partners to make it a reality. We are grateful to these organizations for their support. If you have interest in becoming a sponsor, click the button to learn more.
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GET IN TOUCH.
Whether you have a question about registration, you are thinking about sponsoring, or any matter at all, we want to hear from you: the community. We look forward to answering your questions.
DONNA WEATHERBY
DIRECTOR OF MARKETING & SPECIAL EVENTS
313.510.8340
JOHN JOHNSON
PRINCIPAL CRUISIN' 53 ORGANIZER
586.214.9116